A Power Packed Design Driven Meetup: First Designer at Twitter, Product Designer at Facebook and VP of Product at Kickstarter
The Design Driven NYC meetup on May 3rd brought an impressive lineup. The speakers were Vítor Lourenço, Partner at Expa and first designer at Twitter, Bradford Shellhammer, Head of Personalization and Engagement at eBay, Jonathan Smiley, Product Designer at Facebook and Deepa Subramaniam, VP of Product at Kickstarter.
In case you missed it, or if you just want a recap, we’ve summarized key takeaways from some of the talks.
Product Designer at Facebook, Jonathan Smiley on Compromising
The designer’s responsibility is to define and design the product, and they are typically reluctant to any changes to what they have so artfully designed. However, the fact is:
“You don’t have all the answers and there will be compromises you need to make.”
It is difficult to create a product that works for everyone and compromises will usually need to be made in 5 different areas:
While compromising, there will be times when you start to doubt yourself but the solution is for you to be clear about your role. It’s key to figure out when and how to compromise. Over time, you will develop good instincts about what users are looking for and bring key priorities for your environment to the table instead of bringing everything to the table.
VP of Product at Kickstarter, Deepa Subramaniam on Team Dynamics, Testing and Engagement
Though Deepa is currently with Kickstarter, she spoke about her experiences as Director of Product at Hillary for America. Deepa shared with us some tips for building good team dynamics, executing efficient user testing and creating effective engagement.
Partner at Expa and First Designer of Twitter, Vítor Lourenço on Launching Companies
With experience as the first designer of Twitter and a partner at startup studio, Expa, Vítor explained the lessons he learned from launching more than 10 companies at Expa in 3.6 years.
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