Webflow vs. Shopify vs. WooCommerce: Which eCommerce platform is right for your online store?

Shreyansh Kotak
Product Designer
Read Time
4 min read
Published On
January 13, 2023

At Perpetual, we frequently get asked about the best platforms for creating and managing an eCommerce store. Webflow, Shopify, and WooCommerce are some of the popular options when it comes to building a custom online store. While all these platforms are versatile and powerful in their own way, they offer different capabilities and are well-suited for different types of businesses. We will compare the three in this post and help you decide which might be right for your business.


Webflow is a website design and development platform that allows businesses to create custom websites using a visual drag-and-drop editor. It is a good option for enterprises that want complete control over the design and functionality of their website.

Image Source: Webflow

Pros of Webflow

  • Powerful design capabilities: Webflow offers a range of pre-designed templates and elements that businesses can customize to create a unique and professional-looking website. It also has a built-in visual designer that allows a more custom design with no-code.
  • Integration support: Using its API, Webflow allows businesses to create custom functionality and integrations, making it easy to add new features and functionality to their website.
  • Capabilities beyond eCommerce: Webflow provides more than just eCommerce functionality. Whether it is a marketing site or a blog, businesses can use Webflow to build a website beyond the online store.

Cons of Webflow

  • Limited eCommerce functionalities: Webflow lacks a few quality-of-life eCommerce platform functionalities like reporting, shipping label management, and more. Although you can achieve these through third-party tools and integrations, Webflow does not support them natively.


Shopify is a fully featured eCommerce platform that allows businesses to create and manage their online stores. It is considered user-friendly and easy to use, making it a popular choice for businesses of all sizes.

Image Source: Shopify

Pros of Shopify

  • Robust set of eCommerce tools and features: Shopify offers everything businesses need to manage their online store, including inventory management, payment processing, shipping, and more.
  • Easy to use: Shopify is user-friendly and intuitive, making it a good choice for a diverse team that may or may not have the technical know-how.
  • Integrations: Shopify integrates with a broad range of third-party tools and services, such as email marketing platforms and social media channels, allowing businesses to promote their products and connect with customers.

Cons of Shopify

  • Limited design flexibility: Shopify does not offer the same level of design flexibility as Webflow, and businesses are limited to the templates and themes provided by the platform. Although Shopify has a visual editor to edit the layout for your online store, it doesn’t offer the same level of control as Webflow. You can build a custom theme to fit the brand's needs but that would require additional development resources.
  • Transaction fees: Shopify has a transaction fee associated with all sales made, even if you opt for a third-party payment provider. The transaction fees can be a drawback for businesses with a high sales volume.


WooCommerce is an open-source eCommerce plugin for WordPress that allows users to create and manage an online store within their WordPress website. It offers a range of customization options, integrations with payment gateways and shipping carriers, and a large community of developers and experts.

Image Source: WooCommerce

Pros of WooCommerce

  • Wide range of customization options: WooCommerce allows businesses to customize almost every aspect of their online store, including the layout, design, and functionality.
  • A large community of developers and experts: As an open-source platform, WooCommerce has a large community of developers and experts who contribute to it and offer support and guidance.
  • No transaction fees: WooCommerce does not charge transaction fees for any payment gateways, which can be a cost-saving advantage for businesses.

Cons of WooCommerce

  • Requires WordPress website: Since WooCommerce is a WordPress plugin, the website has to be on WordPress. Using WordPress to build a website brings its limitations and challenges. It may be additional overhead for businesses that do not already have a WordPress website.
  • More technical to set up: WooCommerce requires a more technical setup than other eCommerce platforms, as it requires installing and configuring the plugin within a WordPress website.
  • Limited support resources: While WooCommerce has good community support, it does not offer a dedicated support team if you run into any issues.

So, which platform is right for you? The right platform for your business will depend on your specific needs and requirements. Webflow is a good choice for enterprises who want an easy-to-use platform with a custom-designed online store and are okay with some eCommerce limitations. Shopify is a good choice for businesses that want a wide range of features and support resources but may be more limited in terms of customization options. WooCommerce is a good choice for enterprises that want a high level of customization and have their websites on WordPress.

At Perpetual, we offer a full range of product development solutions for businesses of all sizes. Our team has experience working with all these platforms and can provide expert guidance and support to help you choose the right one for your business. We can handle everything from design and development to testing and deployment, so you can focus on growing your business. If you're interested in building an online store for your business, you can get in touch with us to learn more about how we can help.