Webflow vs. Wordpress: Which website builder is right for you?

Shreyansh Kotak
Product Designer
Read Time
4 min read
Published On
January 3, 2023

At Perpetual, we are often asked about the best platforms for building and managing websites for businesses. Webflow and WordPress are two popular options, but they differ in their capabilities and functionality and the types of users they are best suited for. In this post, we will take a look at their key features and how they stack up against each other to help you decide which one is right for your business.


Webflow is a website design and development platform that allows users to create professional, custom-designed websites without needing to know how to code. Its visual editor makes it easy to create and customize the look and feel of your website, and its built-in CMS (content management system) allows you to easily manage and update your site's content.

Image Source: Webflow

Pros of Webflow

  • Visual editor: Webflow's visual editor is one of its key selling points. It allows businesses to design their website using a drag-and-drop interface, making it easy to create and customize the look and feel of their site.
  • Built-in CMS: Webflow's built-in CMS allows businesses to manage and update their website's content without needing to know how to code. This makes it easy to keep the website up-to-date and relevant to the customers.
  • Responsive design: Webflow's websites are designed to be responsive, meaning they will automatically adjust to fit the screen size of the device they are being viewed on. This is important for businesses, as it ensures that their website will look good and be easy to use on any device, from desktop computers to smartphones.
  • Easy to use: Webflow's visual editor makes it easy for marketing teams to customize their content, without the need for developers.
  • Professional design: Webflow's design tools allow businesses to create a professional-looking website that will stand out from the competition. Its built-in templates and design elements can help businesses create a polished, professional website without needing to spend a lot of time and effort on the development process.
  • eCommerce capabilities: Webflow's built-in eCommerce functionality makes it easy for businesses to sell products and services directly from their website. This can be a great way for businesses to take advantage of the growing e-commerce market and reach a wider audience.
  • Large user community: Webflow has invested heavily in supporting and building community resources. There is a wealth of resources available for businesses, including pre-made templates, component libraries, app integrations, and support forums.

Cons of Webflow

  • Learning curve: While Webflow is generally considered to be easy to use, it can still have a learning curve for those who are new to the platform. This can be a barrier for businesses that don't have the time or resources to invest in learning the platform.
  • No self-hosting option: One of the main differences between Webflow and WordPress, is that Webflow does not offer self-hosting capabilities. Instead, Webflow provides hosting for websites as an integral part of its service. This means that businesses do not have the option to host their website on their own server or web hosting provider.
  • Higher cost for hosting: With hosting being part of Webflow’s all-inclusive service (i.e. including SSL certificate, content delivery network, and other site optimization), paid website hosting plans are generally more expensive than those of other website-building platforms, such as WordPress. This can be a barrier for businesses on a tight budget.


WordPress is a popular website builder with built-in CMS (content management system) that allows users to create and manage a website. Unlike Webflow, it's not a website design tool – instead, WordPress users must either use a pre-made theme or build their own custom theme using PHP, the platform's underlying programming language.

Image Source: WordPress

Pros of WordPress

  • Large user community: WordPress' large user community means that there is a wealth of resources available for businesses, including pre-made themes, plugins, and support forums. This can be a big help for businesses that are new to website design and development.
  • Vast plugin library: WordPress has an extensive library of plugins that makes it easy for businesses to add additional features and functionality to their website without needing to know how to code. This can save businesses time and money, as they won't need to hire a web developer to add these features.
  • Option to self-host: Self-hosting gives businesses complete control over their website and allows them to customize it to meet their specific needs. It also gives businesses more flexibility in terms of hosting options. This might be important for businesses that need to host all their services on their own data centers or hardware.
  • Wide range of themes: WordPress has a large selection of pre-designed themes that businesses can use to start with and further customize their website.

Cons of WordPress

  • Limited design control: While WordPress allows for a high degree of customizability, it can be limiting in terms of the overall design of a website. For businesses that want a truly unique and custom website, an experienced web development team might be needed to build a custom WordPress website.
  • Security concerns: While WordPress Plugins can expand the functionality of the website, it also opens up additional endpoints for security vulnerabilities. Businesses using WordPress need to be aware of this and take steps to ensure their website is secure.

So, which platform is right for you? It really depends on your needs and technical expertise. If you're a business looking for complete control over the design and functionality of your website, Webflow may be the better choice. On the other hand, if you're looking for an easy-to-use platform with a wide range of themes and plugins, WordPress may be a better fit.

At Perpetual, we have experience working with both Webflow and WordPress and can help you decide which platform is best for your business. We also offer Webflow and Wordpress design and development services to help you create a unique and professional website that meets your specific needs. Get in touch with us to build a website that amplifies your brand and outshines your competition.