A few ago, I found myself watching the horror movie, IT. Despite enjoying the film, I struggled to explain what it was about the film that I really liked. So, I started thinking about it in greater detail.
Even then, I was unable to pinpoint what it was about that I really liked. So I started to think why I enjoyed the whole horror genre. I began by drawing parallels between what I felt were important considerations to a quality user journey and active design principles, some of which I’ve listed below:
There is definitely something valuable to be learnt from this genre for anyone working in experience design. People are accustomed to seeing horror as a guilty pleasure, but after observing how it captivates audiences, designers would benefit from taking a few trips through the shadows...