Brand Discovery and Engagement in the age of AI and AEO
Perpetual HQ: Chelsea, New York City
Drinks | Keynote | Panel | Networking
About
An in-person gathering of marketing, digital, and growth leaders from media, healthcare, and financial services to discuss how the next wave of digital discovery is changing the way customers find and trust brands online.
Hosted by Perpetual and Webflow, this event is designed for the leaders responsible for driving growth in New York’s most competitive industries. We will explore how to build a resilient digital strategy that prioritizes brand integrity and consumer trust in a world where the rules of discovery are being rewritten. The event will feature a keynote on AEO from Guy Yalif, followed by a fireside conversation with agency and client leaders applying these strategies in regulated, high-stakes environments.
Attendees will leave with a clear understanding of how AI-powered answer engines are changing search behavior—and what financial brands must do now to stay visible, credible, and competitive.
Agenda
Doors Open - Drinks & Arrival
Wine, beer, and light bites as guests arrive and mingle.
Welcome & Opening Remarks
Amish Gandhi, Founder - Perpetual
Brief welcome, context for the evening, and introduction of the topic and speakers.
Keynote: AEO for Brand Discovery
Guy Yalif
How answer engines work, what’s changing in discovery, and how financial brands can optimize content,
structure, and site experience for AI-driven results.
Fireside Chat: Brand Discovery in the age of AI
Amish Gandhi, Guy Yalif, and Select Perpetual Customers
A practical conversation on:
- Trust signals in AI-driven discovery
- Real-world website and content strategy decisions
- Governance and compliance considerations
- Q&A
Networking & Discussion
Drinks and light food with peers across marketing, digital, and technology leadership.
Featuring
