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Web
Insurance, Tech
Florida Peninsula is one of Florida’s largest home insurance companies, committed to providing comprehensive coverage options to homeowners. Along with its sister company Edison Insurance and the related but independent Windward Insurance Agency, Florida Peninsula needed a complete overhaul of its websites to better serve its customers.
The existing websites needed more user-friendly navigation and to improve their journey of guiding visitors toward purchasing policies. The goal was to redesign the websites to improve user experience, enhance SEO, and consolidate content management systems.
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The collaboration resulted in significantly enhanced digital experiences for Florida Peninsula, Edison Insurance, and Windward Insurance Agency. The revamped websites featured modern designs, improved navigation, and streamlined content management. These changes led to higher engagement rates, increased policy inquiries, and improved customer satisfaction. The consolidated Webflow CMS also enabled easier content updates and better SEO management, ensuring that the websites remained dynamic and responsive.
Perpetual is a very technically sound company. The project has had some challenging tasks, and they've quickly resolved those issues. They're extremely good at project management. From the first couple of weeks, the response has been outstanding. I highly recommend them for web design and development.
We conducted a comprehensive UX and competitive audit to identify usability issues and pain points. Additionally, we talked to stakeholders to understand their business requirements.
Based on our findings, we crafted a consistent, modern visual identity for Florida Peninsula and Edison Insurance, while creating a unique design for Windward Insurance Agency.
We then implemented a flexible, scalable CMS using Webflow, streamlining the development process and ensuring SEO optimization and easy content management.
We conducted a detailed UX and competitive audit to identify the strengths and weaknesses of the existing websites. Using FigJam, we visually documented the audit findings and provided recommendations for improvement across different UX dimensions. This audit helped us prioritize the redesign efforts and address the most critical usability issues.
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Our design team developed a modular design system using Webflow, which allowed for a consistent design system across the Edison and Florida Peninsula websites while accommodating each brand's unique identity. The design included interactive elements and animations to enhance user delight. This modular approach enabled efficient replication and customization for each website, reducing development time and effort.
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We implemented a Webflow CMS to streamline content management for Florida Peninsula, Edison Insurance, and Windward Insurance Agency. The CMS we set up allowed for dynamic content loading, easy content updates, and SEO optimization. It also supported multiple user roles, enabling collaborative content management and governance.
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The redesigned websites for Florida Peninsula, Edison Insurance, and Windward Insurance greatly improved user experience and navigation, making it easier for users to find information and complete tasks like requesting quotes and purchasing policies.
The consolidated Webflow CMS facilitated efficient content management and SEO optimization, ensuring the websites remained dynamic and discoverable.
Overall, the project successfully transformed the digital presence of all three insurance brands, aligning with their business goals and enhancing customer satisfaction.
