Our UX team worked closely with the Forerunner team to design and build the microsite in 3 months, paying close attention to usability and visual design. We built a no-code solution for the beta release of the quiz and microsite, utilizing various tools to deliver the quiz, calculate the archetype, and send the user their result. Our collaborative and iterative approach allowed us to optimize for user engagement and understanding of consumer insights.
The platform launched successfully in early 2023 resulting in thousands of visitors and quiz-takers within the first few weeks.
The microsite encouraged the user to explore insights, and the quiz allowed individuals to discover their own archetype. The collaboration between UX design and graphic design teams resulted in a visually exciting, user-friendly experience.
Ultimately, the platform fostered ongoing community engagement and insight generation to help determine consumer behaviors and interests, driving Forerunner Ventures towards a better understanding of the evolving behaviors of the modern consumer.