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Near Horizon is a Silicon Valley venture studio that embeds with their portfolio companies as an integral part of their founding team. They are a team of seasoned entrepreneurs who have built and sold over 11 companies. Along with capital, they bring their extensive experience to surmount any challenge faced by early stage startups.
Near Horizon approached us to design their website to be modern, bold, and representative of their unique positioning as a “venture builder”. We were tasked with website design, development, and content strategy to communicate their distinct value proposition.
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We fully redesigned the Near Horizon website with engaging visuals, interactions, and content. The website is now their front door when communicating with potential startups and highlighting their work to the broader venture capital community.
With initial stakeholder interviews, we gathered essential insights that informed the content and design direction.
Through an iterative design process, we created impactful concepts that represented the bold persona of Near Horizon.
Using the low-code platform Webflow, we accelerated the website delivery in time for their official launch.
Through close collaboration with the Near Horizon team, we put together a content plan in the form of a storyboard and introduced new sections of content to grab users’ attention. To find Near Horizon’s voice, we established a persona that encapsulated the spirit of the brand: a hands-on mentor actively involved in the entrepreneurial journey rather than one just offering guidance from the sidelines.
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We created a new style guide from the limited existing branding, expanding the color palette and visual components. We first put together wireframes that presented the structure and content needed for each page. Then with the new style guide, we created high-fidelity designs that captured the essence of Near Horizon.
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The redesign of Near Horizon's website marked a significant enhancement in their digital presence, aligning with their innovative identity in the tech startup ecosystem.
By presenting Near Horizon not merely as an accelerator but as a unique venture builder firm, the project successfully represented their dynamic approach and entrepreneurial spirit. This involved crafting engaging content and a bold, modern design that accurately reflects Near Horizon's market position and the $1B+ funding success of their seasoned team.
We transformed the Near Horizon website into a compelling narrative-led experience. The new website is not only visually appealing but also easy for Near Horizon to manage, ensuring easy maintenance and long-term growth.
