Fox Sports Case Study

Digital platform for Leading
Sports News Company

Client Overview

Fox Sports is the sports programming division representing Fox Corporation’s wide array of multi-platform sports assets. Fox Sport’s digital properties consist of foxsports.com and Fox Sports App, which provides live streaming video content.

Project Goal

Re-design the Press Pass experience on Fox Sports’ site for better enhancements and opportunities to display content and to keep it in alignment with the existing design on the rest of the site for a rich user experience.

Services Provided

Mobile and Web UI/UX  Design
Visual Designs with existing brand guidelines
Web development with overall codebase
UX Consulting and Project Content strategy

Approach

Step 1

We utilized the brand guidelines provided by Fox Sports to create visual assets for the re-design and created the designs with that framework. The content was also updated along with the addition of multimedia on multiple pages.

Step 2

After completing the agile software development, we completed the deployment process on the live product.

Tools

Javascript
Figma
HTML
CSS
WordPress

Solution

Re-design

We utilized existing brand guidelines to maintain consistency in the design while improving the overall visibility of the site.

Content Updates

Multimedia addition resulted in content updates on some pages.

Responsive Designs

​We looked into providing users with the ability to effortlessly view the content and find the most relevant information on their mobile devices.

Results

With the success of the redesign of Fox Sports’ Press Pass website, now the client is able to provide their users with a comprehensive up-to-date news coverage experience on both web and mobile.