Fox Sports Case Study

Digital platform for Leading
Sports News Company
Fox sports desktop screen case study home page with news and events

Client Overview

Fox Sports is a world-leading sports TV network with over 100 million viewers. It broadcasts a variety of sports events, including Major League Baseball, Major League Soccer, NASCAR, NFL, and college sports. Fox Sports also operates several sports-related websites and provides live streaming through its Fox Sports GO platform.

Layered mobile screens mockup for Fox Sports

Project Goal

The objective of this project was to enhance the Press Pass experience on the Fox Sports website, making it the go-to destination for fans and journalists worldwide to receive official updates from renowned franchises. Our goal was to redesign the digital experience in a manner that improves content display opportunities while ensuring alignment with the brand's existing design.

Sports website design should captivate and engage users by allowing fans to track their favorite players, become immersed in live multimedia content, and participate in a vibrant community tailored to liven up their experience and showcase their team’s exceptional skills. With all these aspects in mind, we incorporated several enhancements into our redesign, including mobile-responsive designs and an enhanced backend WordPress CMS. These improvements not only provide greater flexibility in content management but also enhance overall functionality and editorial control. By focusing on these key elements, we aimed to keep the Fox Sports Press Pass audience up-to-date with the teams and players they know and love.

Services Provided

UI/UX Design
UX Consulting
Web Development
Corporate Innovation


We followed an agile software development process, starting with research and analysis to identify areas for improvement. Our product design team crafted designs and visual assets following Fox Sports' brand guidelines. Our engineering team then worked on the development, building a responsive website that works seamlessly across all devices with an enhanced backend CMS, creating greater flexibility for the Fox Sports team. Finally, we conducted quality assurance testing of the website for optimized responsiveness, security, and scalability before taking the website live.




Sports Website Design

To ensure that pages across the website looked consistent, and to boost its overall visibility, we followed the brand guidelines in agreement with the brand-aligned design system. We focused on significant design elements, built the layout of the website, and ensured the new pages matched the brand's image. It was also critical in our process to consider what the target audience would want and need when using the site.

A Desktop and Mobile screen mockup for Fox Sports Press Pass

Dynamic Interactions

We added dynamic interactions to the website to create a seamless layout of different WordPress CMS articles, with tags for events, organizations, and sports leagues. Tagging was also enabled and set up on the CMS, streamlining the editorial process for writers on Fox Press Pass.

Fox Sports, article page mockup showing full sports news article

Responsive Designs

To ensure an optimal user experience on both desktop and mobile, we designed the website to be fully responsive. Our design decisions were informed by cross-device best practices, allowing us to deliver the most relevant information to users across all devices.

Fox Sports 3 screens for mobile mockup image


The redesign of the Fox Sports Press Pass website resulted in a comprehensive and up-to-date news coverage experience for users across web and mobile devices. The website was effectively modernized in alignment with other Fox Sports web properties for this redesign. It also resulted in a high level of user acquisition with increased content consumption, social sharing, and fan community engagement. These markers highlight the successful implementation of entertainment website design principles, delivering an engaging and immersive sports news experience for fans.