MCONTRAST is a New York based furniture brand that sells exclusive and curated furniture products for the workplace. Products include furniture for Lounge, Seating, Tables, Storage, Indoor and Outdoor Accessories.
Re-design the MCONTRAST platform to help improve the backend operations of managing the products and enhance the user experience of the front end website.
Goals for the front end user interface:
Give the platform a contemporary look and allow the end users to access the website on both desktop and mobile.
Goals for the backend:
Integrate all the products in an organized platform which can easily be managed by MCONTRAST Admins. Admins would like the ability to add new products and the relevant attributes to that data, modify product data and archive data on the backend system for future reference.
We coordinated our efforts through an agile process. We also worked closely with the clients on the multiple tasks regarding the redesign of the website and implementation of new pages for this data intensive project.
We worked on solving the challenges from a user experience and engineering standpoint to be able to address them along with bridging the gap between design and development.
Re-designing the navigation with existing information architecture to enhance and improve the user experience.
Homepage re-design included addition of customer testimonials to help build trust and to create a connection with the users.
Social media integration to help increase brand reach, encourage more user engagement and build a bigger audience on social media.
Re-arranging essential pieces of information that a customer might need to know into one page along with integrating PDF to simplify the process and enhance the UX dramatically.
The project resulted in implementation of redesigned pages, UX audit, cross browser compatibility and responsive design for MCONTRAST. This helped improve the flexibility and customization abilities for the users through WordPress integration.
