Quattr

Building the #1 AI-powered SEO Platform

Research, UX Design, Development
Platform

Web

Industry

Marketing

Overview

Quattr is a venture-backed Silicon Valley startup focused on building an advanced SEO optimization platform. By leveraging AI, data analytics, and machine learning, Quattr aims to enhance SEO effectiveness and provide actionable, brand-specific improvements to site content, experience, performance, and discoverability.

Quattr approached us to design and build their core platform from the ground up, starting with a business plan and the founding team’s expertise. Over four years, we served as Quattr’s dedicated product design, development, and data engineering team, creating a robust and scalable platform now used by leading companies worldwide.

Dashboard showing project relevance score of 92, content quality score of 100, detailed keyword clusters with importance and relevance ranks, content quality improvement topics, performance metrics including accessibility 73, SEO compliance 82, and mobile-friendliness 91, ranking factors for brands and competitors with market shares, and priority indicators for keyword relevance and content quality.
Outcome

Our collaboration with Quattr resulted in a highly effective SEO platform that has significantly impacted their business and clients. Quattr’s AI SEO Suite and Content AI offerings are utilized by leading companies like Pinterest, WP Engine, Coursera, and Eventbrite. Post-launch, Quattr clients have reported an aggregate $20 billion increase in annual revenue attributable to the platform, with enhanced discoverability for over 10 billion yearly searches.

Testimonial

Perpetual’s provisioned a highly qualified team after a thorough search across multiple global vendors. They were able to rapidly get our initial MVP built and deployed in time for critical demos. Their work resulted in our signing up major Fortune 500 customers for our new service. Perpetual brought maturity of process, pragmatic rapid software development and subject matter expertise from their wider team of specialists.

Anurag Singhal
Founder & CEO
Approach

We adopted an iterative and agile process which involved close collaboration with Quattr’s CEO and Head of Engineering to understand project goals and business requirements. Our process included daily standups to discuss new features, review designs, and brainstorm ideas.

Throughout the project, we created and iterated on design concepts based on stakeholder feedback and usability testing, ensuring a consistent and scalable design. When developing the platform, we integrated advanced AI capabilities to enhance content creation and SEO optimization, making the platform both powerful and user-friendly.

content ai
Editing and creating new impactful content

One of the standout features of Quattr’s platform is its AI-powered content optimization capabilities. We enabled Quattr to offer advanced content creation and optimization tools. Users can generate high-quality articles, blog posts, and guides, as well as optimize their existing content for better SEO performance. The AI content writing features like “New Page Creation” save time and enhance creativity, while the “Content Optimizer” tool ensure that the content is SEO-friendly and ranks higher on search engines. These features have significantly improved the efficiency and effectiveness of content creators and SEO professionals using the platform.

Screenshot collage of a content creation and SEO tool interface showing page drafts with keyword relevance scores, a test page editor in step 3 of content writing, and a keyword list with search volume and difficulty data.
ai tools
Gaining new audiences with free tools

Part of our collaboration with Quattr involved designing and developing 18 easy-to-use tools to help users write and optimize web pages. Some of these tools include the H1 Heading Generator, Meta Description Generator, Image Alt Text Generator, and Keyword Statistics.

These tools are available to use at Quattr Free Tools and have become some of Quattr’s most popular features. They allow new users to experience Quattr’s capabilities before committing to a subscription.

We used Claude Code to accelerate iteration and development for the 18 tools, enabling faster time-to-market without compromising code quality.

User interface showing a text editing tool with the step heading 'Step 1: Boiling' and keywords 'Pasta recipe, How to make pasta, Pasta prep.' The edited text reads 'Step 1: Pasta Prep - Boiling' with buttons to rewrite heading and copy text, all on a green background.
Keyword analysis table listing healthy diet-related keywords with columns for search volume, keyword difficulty, and average cost per click. Keywords include Benefits of a healthy diet, How to start a healthy diet, Buy healthy diet foods online, and Healthy diet for weight loss. Search volumes range from 10K to 40K, keyword difficulties are color-coded with values 75, 65, 25, and 86, and average CPC ranges from $0.60 to $0.90. Buttons labeled Get Keyword Statistics and Download Keywords are visible.
Screenshot of Quattr AI Tools web interface showing AI SEO Tools with options like Title Generator, H1 Heading Generator, SEO-Friendly URL Generator, and Meta Description Generator, plus a side menu of AI Content Writing and AI Content Optimization tools; alongside a mobile view of the Keyword Research Tool with inputs for seed keyword, number of keywords, cluster by, country, language, special instructions, and a Discover Keywords button.
Analytics & reporting
Using data visualizations to inform
Building a ground-up infrastructure for advanced data analytics and visualization was critical to Quattr's success. We integrated with several third-party data sources, such as Google Search Console, Google Analytics, and Looker, to aggregate data and provide deep insights into website performance.
This allowed users to track key performance metrics, analyze historical data, and make informed decisions based on comprehensive and visually engaging reports. The robust analytics infrastructure ensured that users could easily access and interpret complex data, leading to more effective SEO strategies.
Two overlapping screens of an SEO analytics dashboard on a blue background, showing Strategy Planning Opportunity Explorer with a scatter plot of market share growth versus value/demand and Competitive Trends with metrics like market share, total clicks, changes in market share and clicks, and a line graph tracking clicks over time for various competitors.
Taxonomy
Grouping content to streamline workflows

For Quattr’s power users, we identified the necessity of building a custom taxonomy for organizing website content into groups and subgroups. This feature allows users to analyze URLs or keywords at scale, significantly reducing the time spent on individual evaluations. We designed an intuitive interface that includes essential statistics and unique visualizations, enabling users to quickly identify where their current SEO emphasis lies. This streamlined approach enhances the ability to manage and optimize large volumes of content efficiently.

Screenshot of Quattr dashboard showing 'All Search Intents' with a list of search intents including Online Learning, Learning, Certificates, Tech, Log In, What, and Jobs, each with associated metrics like Organic Avg Monthly Clicks, Impressions, Number of Keywords, all marked as Unassigned. The sidebar menu includes options like Strategy Planning, Ad-Hoc Analysis, Content AI (Plan Keywords, Create Content, Optimize Content), Automated SEO (Technical Recommendations, Internal Linking AI), and Taxonomy (Manage Queries, Setup Search Intents, Manage Categories, Manage Lists, Settings). Buttons for 'View all Queries' and 'Classify Queries' appear on the top right.
Table titled Keyword List showing 33,607,492 search keywords with columns Keyword, Intent, Clicks, and Impressions. Keywords listed: online learning with intent Learn, 1.12M clicks, 15.22M impressions; online certifications with intent Certs, 150.46K clicks, 1.16M impressions; online free courses with intent Learn, 32.72K clicks, 323.22K impressions; data certifications with intent Certs, 17.98K clicks, 158.44K impressions.
A rectangular card with the phrase 'online learning' in large bold purple text surrounded by smaller terms related to education and courses, such as 'leadership skills,' 'course,' 'free certification,' 'ai courses,' and 'scrum master,' against a green background.
Automated SEO
Recommendations to strengthen strategy

We developed Quattr's automated SEO tools to provide comprehensive technical recommendations covering crucial aspects of website performance. Our Technical Performance metrics break down site performance, accessibility, best practices, SEO compliance, and mobile friendliness over time.

By integrating with tools like Lighthouse, Highcharts, and Looker, we aggregated and surfaced this data to offer actionable insights. These recommendations help users understand their website's rankings in each area and provide clear guidance on how to enhance performance. This automation ensures continuous improvement, making it easier for users to maintain high standards and achieve better SEO results.

Dashboard interface of Quattr showing technical recommendations for website performance with metrics: Performance 53, Accessibility 92, Best Practices 70, SEO Compliance 82, Mobile Friendly N/A, and a list of tasks like 'Efficiently Encode Images' and 'Minimize Main Thread Work' with time values in milliseconds and progress percentages.
Impact
Revenue growth

Quattr’s platform has driven significant business impact, with over $20 billion in annual revenue increases for its clients and enhanced discoverability for over 10 billion searches annually. The platform’s scalability and advanced features ensure it remains at the forefront of SEO intelligence, helping leading companies achieve superior search rankings and improved content quality.

Through careful planning, design, and development, we created a platform that not only meets but exceeds the needs of SEO professionals and content editors. The successful launch and continuous enhancement of Quattr’s platform showcase our commitment to delivering high-quality, impactful solutions.

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