As part of a global rebrand, Future Standard redesigned and re-platformed its corporate website to support the Firm’s continuous growth. Partnering with Perpetual and Webflow, Future Standard enhanced its digital presence on a modern, more flexible platform built to scale.
“Future Standard’s rebrand and growing global presence were catalysts for selecting a new website platform that supports scalability and team self-sufficiency. The reduction in time spent on maintenance and troubleshooting enables us to focus on enhancing the Marketing team’s campaign strategy and implementing large-scale site improvements.” - Katie Teitelbaum, Vice President, User Experience Design, Future Standard
Future Standard previously managed a complex suite of websites on WordPress. The Marketing team heavily relied on the Corporate Technology team for troubleshooting and new feature deployments. The team built their new website in Webflow to support Marketing autonomy, efficiency and speed-to-market.
Perpetual’s Front-End Development team used Webflow’s modular components to build the core elements in Future Standard’s new design system, such as headings, buttons, image containers, layout blocks and spacing.
Using Webflow’s component properties, preset options for colors, spacing and styles were built directly into each component to ensure brand consistency.
The Marketing team is now able to create custom page layouts directly in Webflow Designer, combining components as needed while staying fully aligned with brand guidelines.
Future Standard’s new visual identity needed to be uniformly applied across the entire website. Rather than treating the style guide as a static reference, Perpetual built a dynamic design system in Webflow that defines typography, color usage, spacing, imagery, and layout patterns across the platform. This system allows the team to create new pages and components while ensuring all web experiences uphold the new brand standards and remain consistent.
The new website not only reflects Future Standard’s visual and brand identity, but also eases site maintenance and increases productivity and content generation.
Future Standard regularly publishes data and market insights that require charts, graphs, and tabular data to be displayed on the website. These visuals are used across webpages to clearly communicate complex information to the Firm’s target audiences.
Perpetual worked with Future Standard’s Corporate Technology team to build flexible, data-driven components. The new data automation processes allow the Future Standard team to easily generate and update charts, graphs and tables. These components are integrated with external data sources and present the information in a consistent, brand-approved format.
The digital platform now supports both storytelling and data transparency, giving FutureStandard the ability to maintain and clearly present thought leadership, market analysis and data.
“Our focus was on building a foundation that Future Standard could grow on for years. That meant thinking beyond the initial launch and making sure the platform could handle integrations, data-driven content, and ongoing experimentation without adding unnecessary complexity.” - Vishal Gandhi, CTO, Perpetual
Future Standard requires its digital platform to stay aligned with the firm’s existing technology systems. Perpetual integrated the website with Future Standard’s sales enablement workflows, allowing all content to move seamlessly from internal systems to the public site. This ensures that published materials remain up-to-date, compliant, and consistent.The platform accordingly supports the Marketing team’s optimal speed-to-market while maintaining the control, compliance and security required in a highly regulated industry.
