Biproxi Case Study

Online Real
Estate Platform
Website homepage on a tablet screen for Biporxi, a commercial real estate platform, showing a search bar with options for sale, lease, and off market, and a background image of modern glass buildings.

Client Overview

Biproxi is the one-stop-shop for commercial real estate and leasing, geared toward improving the transaction process for middle-market CRE brokers, buyers, sellers, and tenants -- the “Zillow for CRE”.

Tablet and two smartphones displaying the Biporxi commercial real estate platform interface with property search options and market analysis features on a light blue background.

Project Goal

The existing commercial real estate listings platforms have a high barrier to entry (due to fees, licensing, etc). This makes it difficult for brokers to add commercial listings, and thus for principles to discover listings in one place. As a result, the listings market is vastly fragmented. Biproxi was seeking a partner to build a modern, innovative online real estate platform to address this fault.

Services Provided

Product logo
Project Management, Customer and Technical Support
UX Logo
UI/UX design, product branding, and key graphic design elements
Software customization, software architecture & web development
Front-end development (React.JS, Node.JS), Data requests, Issue Triage

Approach

From Concept to Launch
We saw the project from concept to delivery and designed the end-to-end User Experience keeping in mind the needs of both brokers and buyers.

In-Person Collaboration with Iterative Sprints
Through multiple in-person collaborations with the Biproxi team, as well as users and stakeholders, we were able to quickly incorporate feedback and increase our efficiency to create a video platform they had envisioned. We collocated our delivery team of UX Design and Software Development and operated in rapid agile sprints to evolve the product through to launch.

Lean Delivery
Biproxi was launched with an advanced set of features addressing the commercial real estate transaction life-cycle on a modern responsive website, a robust back-end platform, administrative tools, and user management.

Integration with 3rd party providers
Including Google Maps API, AWS, and 3rd party data providers to fetch property data from brokers' sites and multiple listing services (MLS).

Tools

JavaScript logo
Javascript
React Native logo
React
Node JS logo
Node.JS
Redux logo
Redux
MySQL logo
MySQL
AWS logo
AWS
HTML logo
HTML
CSS logo
CSS

Solution

Intelligent Search

Search feature across 80k+ properties with filters including search by property type, broker name, and company name.

Elastic Search to index and display data in search results. Also, data indexing and syncing mechanisms are in place with our DB and Elastic Search.

Real estate search platform interface showing filters for sale status, property type with checkboxes for retail, office, hospitality, medical office, student housing, mobile home parks, multifamily, industrial, net lease, mixed use, senior housing, and self-storage. A map of the United States with blue dots marking locations appears below the filters. On the right, multiple listings for Lakeshore Plaza at 43 Wall St, New York, NY 10005 are displayed with a price of $15,000,000 and property details, including retail or industrial and size of 1,100 sq. ft.

Marketplace

Biproxi marketplace for additional functionality after selling and live offer service for bidding.

User interface screen of Biporxi Marketplace showing three identical property listings for Lakeshore Plaza at 501 N. Grandview Avenue, Daytona Beach, FL, each priced at $10,000,000 with property type Retail and 45 page views, with options to go back or checkout.

Responsive Map

A responsive map with different viewing options like list, map or satellite.

Real estate listing interface for New York, NY showing a responsive map with blue property markers across Manhattan and Long Island City, including neighborhood labels and property counts; a mobile phone screen displays a detailed listing for Lakeshore Plaza priced at $15,000,000 retail space of 1,100 Sq. Ft. with address; side panel shows multiple images of the property; top navigation includes filters for sale type, property type, price, and sorting, plus search input fields and user profile icon.

Seller Dashboard

Biproxi Dashboard for the seller to add and view their listing and get daily activity status.

Dashboard for Lakeshore Plaza on biproxi platform showing property status as active with total property page views at 200 and total signatures to NDA at 300. Includes daily activity bar chart for page views from day 20 to 24 and line graph for NDA signatures from day 18 to 24 versus week 3. Sidebar menu with sections for Summary, Prospects, Activity, Offers, Listing Info, and Data Vault. A panel highlights premium services such as tenant credit, brochure creation, photos, 3D walkthroughs, and a 'Tell Me More' button.

Leaderboard

Leaderboard offers range of information regarding the property and it’s standing.

User interface screen labeled Lakeshore Plaza showing a leaderboard for highest current price of $100,000,000 with countdown timer of 5 days, 4 hours, 3 minutes, and 2 seconds. Leaderboard information includes end date 12/26/18 at 10:30 PM ET and minimum bid increment of $100,000,000. Below are leaderboard standings with two entries named Thatcher Milholland from company biproxi, type Broker, each with a current price of $1,000,000,000, deposit of $200,000,000, due diligence period of 30 days, closing period of 100 days, and a downloadable LOI link. The sidebar menu includes options such as Summary, Prospects, Activity, Offers, Listing Info, Data Vault, and Marketplace, with a View Property button on top right.

Results

The entire product was conceptualized, designed, built, integrated, data-enabled, launched, and operational within one year. It was well received by the target audience as reflected by high user engagement. Additionally, this product met 2 major seed funding goals, rapidly onboarding new users & gaining market adoption.