Break the Love (BTL) is a vibrant community that helps tennis enthusiasts of all levels connect with each other and organize group-based tennis activities at local parks and clubs. Founded with the aim of facilitating these connections, BTL is led by passionate organizers and tennis professionals who dedicate their expertise to helping players discover and participate in exciting tennis opportunities.
The goal of the project was to enhance the user experience for players on the Break the Love platform. This included the ability for players to easily search for and sign up for events, connect with coaches and other players, and access relevant information about the sport.
Additionally, the platform was redesigned to include an interface for coaches to manage scores and reports, as well as a CMS for Break the Love staff to post events and articles and manage the overall content on the platform.
We completed a comprehensive design system overhaul that included improvements to the UI, visuals, and content. Additionally, we improved the structure and code of the platform.
We started by identifying the objectives and gaps in the existing website to create a checklist for the website infrastructure. This helped us determine the technologies needed to close these gaps and develop wireframes as a foundation for the new designs of the platform.
The redesigned homepage of the Break the Love platform serves as a marketing and utility space for customers, displaying informative content for new customers alongside navigation start points for existing customers. It features an event search experience that helps players explore, sort, and filter upcoming events and activities, and a Break the Love blog with articles on tennis tips, news, and other relevant content.
The event search experience on the Break the Love platform helps players explore, sort, and filter upcoming events and activities. Players can also search for other players and coaches within the platform. It provides an easy-to-use interface with clear navigation and filters, allowing users to quickly find the information they need.
The Break the Love blog is a central part of the platform, offering a variety of articles on tennis tips, news, and other relevant content. Users can browse through past and featured articles, and contributors can showcase various tennis products and activities, in addition to general blogging capabilities.
The article pages on the Break the Love platform allow contributors to showcase various tennis products and activities, in addition to general blogging capabilities. These articles help readers make informed decisions when considering purchasing particular tennis products or services and are designed to provide easy access to relevant information. Additionally, readers can leave comments and feedback on articles, allowing for further discussion and engagement.
We designed and developed several on-boarding email templates for new Break the Love players. Email templates included reports giving players insights based on their match scores, a weekly calendar for Break the Love events, and invitation to explore the blog. By sending these emails, Break the Love is able to keep customers informed and engaged with the platform.
We were delighted to help Break the Love offer players of all levels a convenient online destination to discover and book recreational tennis services. Our work included a design system overhaul that improved the UI, visuals, content, structure, and code of their web platform. As the fastest-growing tennis community in the USA, Break the Love offers players of all levels a convenient online destination to discover and book recreational tennis services.
