Colgate is one of the world’s most recognized consumer health brands, with a global presence built on trust, innovation, and everyday routines that support healthier lives. As the brand evolved, Colgate needed an engaging way to share its brand story, creative direction, tone of voice, and brand resources with internal teams.
Perpetual worked with Colgate and their brand partner to bring the Brand Experience Center to life. The goal was to translate the creative direction into an interactive digital hub where global teams, agency partners, and brand stewards could explore the brand’s evolution, understand its creative ingredients, and access the tools needed to express the brand consistently across markets and touchpoints.
The project delivered an interactive Brand Experience Center, giving Colgate a more engaging way to share its brand strategy, creative system, and future-facing direction. Rather than relying on a static presentation or scattered internal files, the experience created a centralized destination where collaborators could explore the brand in a more visual, guided, and memorable way.
The final experience brought together key sections, including the brand introduction, tone of voice, creative ingredients, latest work, and brand assets. This gave the Colgate team a practical resource to convey the essence of the brand, reference core materials, and apply the creative direction more consistently in future work.
Having the team, who was actually working on this build, able to come in and spend time with our designers was a fantastic way to streamline this project both creatively and from a timing perspective. They were also very accommodating with additional rounds of feedback and always kept us up to date with what was going on at their end. I also felt genuine excitement from the Perpetual team about working with Design Bridge on this one which is always nice.
We translated the new creative direction into a functional, interactive experience. We started with a kickoff and design review to align on project requirements, dependencies, client feedback, and the latest design direction.
From there, we moved into a hands-on discovery and prototyping phase, referencing the design assets and interaction guidelines. This helped define how the experience should behave across templates, modules, interactions, animations, and transitions before moving into the full build.
The subsequent build phase followed a focused sprint process, working closely with the brand team to preserve the intended visual direction while making the experience usable, navigable, and accessible for Colgate teams. Throughout the project, we supported feedback cycles, client demos, and delivery planning to ensure the final experience met both creative and technical requirements.
The Brand Experience Center guided users through Colgate’s brand story in a more engaging, structured way. The experience made it easier for employees and stakeholders to understand the brand’s evolution, creative direction, tone of voice, and future-facing vision.
Perpetual translated the new creative direction into a polished Ceros build, balancing visual fidelity with interaction, animation, and usability. The work required careful attention to templates, modules, transitions, and feedback cycles to ensure the final experience felt highly designed and easy to navigate.
The final experience brought together Colgate’s brand guidance, creative ingredients, latest work, and brand assets in a single, centralized destination. This gave internal teams a shared resource to reference key materials and apply the brand more consistently across future initiatives.
The Colgate Brand Experience Center gave global teams, agency partners, and brand stewards a more engaging way to understand, explore, and apply the brand. By translating brand strategy and creative guidance into an interactive experience, the project made internal brand education more useful, memorable, and actionable.
The final experience also created a centralized hub for brand assets, creative examples, tone-of-voice guidance, and future-facing direction. With these materials organized in one place, Colgate gained a clear foundation for maintaining consistency and bringing the brand to life in future work.
