Colgate Case Study

Leading Oral Hygiene
Product company
Colgate Case Study - Leading Oral Hygiene Product company

Client Overview

Colgate is a household name in oral hygiene and has been trusted by consumers around the world for generations. This American company offers a wide range of products designed to help individuals maintain good oral health, including toothpaste, toothbrushes, mouthwash, and dental floss.

Project Goal

The main objective for this project was to develop the website using Ceros, while also providing assistance with any other development needs as required. Additionally, we faced the challenge of bringing the projects' creative vision to life within the constraints of the Ceros design tool.

Services Provided

Web Design
Web Development
Cross Agency Collaboration
Design Tool Research

Approach

We collaborated with a leading creative agency specializing in branding and design. We partnered with their Creative Director and key designers to build Colgate's brand experience center from the ground up. Perpetual worked as the development team, working to bring the creative vision from the agency to life.

We used Ceros, a no-code design tool, as our platform for development and relied on the agency’s team to provide the brand direction for the project. We were able to utilize the tool effectively and build a functional website that fully reflected the branding provided by the agency.

Tools

Ceros Logo
Ceros
Adobe CC Logo
Adobe CC

Solution

We developed an end-to-end design tool on Ceros that guides visitors through Colgate's brand, vision, and evolution. This tool also serves as a central resource for internal Colgate employees to reference as they continue to build the brand. This solution acts a guide for the Colgate brand’s future.

Actions and Products

Actions and Products

Creative Ingredients

Creative Ingredients

Brand Resources

Brand Resources

Results

The Colgate brand experience center is a comprehensive resource for employees across the globe to learn about the company's history and brand direction. As a one-stop shop, it provides easy access to a wealth of information and materials related to Colgate's evolution and future goals. With the platform now live, every Colgate employee can easily access and explore these resources, helping them to better understand and contribute to the company's overall brand strategy.

Having the team, who was actually working on this build, able to come in and spend time with our designers was a fantastic way to streamline this project both creatively and from a timing perspective. They were also very accommodating with additional rounds of feedback and always kept us up to date with what was going on at their end. I also felt genuine excitement from the Perpetual team about working with Design Bridge on this one which is always nice.

Sam Cutler

Creative Director, Design Bridge