JetLeg Case Study

Digital Marketplace for
Luxury flights
Website homepage with dark blue background showing an airplane flying away from the viewer, text says 'Save money & book an empty leg flight anywhere,' with navigation menu and search bar at top.

Client Overview

JetLeg creates a structured marketplace for empty leg flights and takes certain percentage of booking fee for every flight booked.

JetLeg is the booking source which links the requirements of brokers/operators and travelers to provide them with a platform where travelers pay the booking fee directly to JetLeg. It reimburses the brokers or operators the balance post booking charges.

Website section titled 'Private Jet Charter: Empty Leg Flights' showing three women posing and waving next to a private jet, with text explaining over 30% of private jets fly empty to position for next flights or return to base. Next to this is a mobile phone screen displaying a search result for a Honda HA-420 HondaJet with specs, flight details, and pricing for booking.

Project Goal

Create a marketplace for thousands of underutilized private flights. The problems to be addressed are:

30%-50% of private jet charters often fly empty. Fuel and other operating costs for an empty leg flight are sunk costs for operators.

Currently no other company provides brokers and operators a platform to find a market for their empty leg flights.

Currently no other company provides travelers a platform to search available empty leg flights.

Services Provided

Product logo
Product Strategy and planning
Research and Information Architecture
Branding and Style Guide creation
UX Logo
Mobile and Web UI/UX Design

Approach

In this product development process, designers and product managers explored and refined ideas by engaging in a collaborative and brainstorming sessions with client stakeholders and prospective users.

The project stages were divided between UX Research, Visual and Interaction Design.

Tools

Figma logo
Figma
Notion logo
Notion
Airtable logo
Airtable

Solution

Travelers: Search Flights

Search by route, date and time with flexible departure dates up to 5 days to improve search results in empty leg availability.

Three mobile app screens for JetLeg flight booking showing flight origin input as New York City Area, a homepage with a private jet image and benefits of luxury flights at a fraction of the price, and a calendar for selecting flexible departure dates in December 2021.

Travelers: Compare Flights

Compare on the basis of different empty leg jets, aircraft size, time in-air and real price quotes.

JetLeg flight booking interface showing aircraft selection with filters. Filter search options on the left include flight time, price, and seats, with 'Filter by seats' checked. A location filter shows Teterboro Airport and San Francisco International. The main section lists aircraft: Honda HA-420 HondaJet (4-6 seats) with a 6-hour flight on Dec 17th from Teterboro Airport, discounted from $26,000 to $6,000, with buttons for More Info and Book; Cessna Citation (6-8 seats) with a 5-hour flight on Dec 17th from Teterboro, discounted from $32,000 to $8,000, with More Info and Book buttons; and a partially visible Bombardier Global 6000 (16-19 seats). The top nav bar includes JetLeg logo, search bar, links for Empty Legs, Company, Services, Operators, and buttons for Sign up and Sign in.

Travelers: Book flight

Book the flight which also saves money for the same luxury experience of a regular booking private jet.

A website and mobile app screen showing a flight itinerary and booking confirmation for JetLeg. The itinerary lists a departure on Wed, Dec 17th from Teterboro Airport at 2:30 PM to San Francisco Intl. at 7:30 PM. Flight info includes a small light jet, flight number AN781, passenger capacity 6-8, distance 2,572 miles, and time on air 6 hours. The mobile app screen shows a confirmation message with order number #9876543 and options to contact or connect with JetLeg and a 'Search More Flights' button.

Brokers/Operators Flow

Easy access for Operators & Brokers to sign up and upload their empty leg flights.

Web interface for adding an empty leg flight listing on JetLeg with input fields for identification number, aircraft type, year, make, base location, and passenger capacity, along with a section to add photos including images of a small jet in flight, interior cockpit, and passengers. A purple button labeled 'Continue with Destination' is at the bottom.
Three smartphone screens of a private flight booking app named Jetskies: left screen shows a form to add aircraft photos and details including identification number, type, year, make, and base location; middle screen shows pricing by percentage with a regular price of $28,000 and slider set to 80% for a discounted price of $7,000 for a flight from NYC to SFO, with a confirm button; right screen shows a confirmation message with posting number #7645, congratulating the user on posting their empty leg flight, and offering a 'Go to my Listing' button.

Results

Solutions created through this project were driven with design thinking methodology and customer centric approach. After the UX Research, Visual and Interface Design, the concept and designs were successfully handed off to the development team for implementation. The iterative approach was helpful to deliver the solutions within the timeline.