JetLeg Case Study

Digital Marketplace for
Luxury flights

Client Overview

JetLeg creates a structured marketplace for empty leg flights and takes certain percentage of booking fee for every flight booked.

JetLeg is the booking source which links the requirements of  brokers/operators and travelers to provide them with a platform where travelers pay the booking fee directly to JetLeg. It reimburses the brokers or operators the balance post booking charges.

Project Goal

Create a marketplace for thousands of underutilized private flights. The problems to be addressed are:

30%-50% of private jet charters often fly empty. Fuel and other operating costs for an empty leg flight are sunk costs for operators.

Currently no other company provides brokers and operators a platform to find a market for their empty leg flights.

Currently no other company provides travelers a platform to search available empty leg flights.

Services Provided

Product logo
Product Strategy and planning
Research and Information Architecture
Branding and Style Guide creation
Mobile and Web UI/UX Design


In this product development process, designers and product managers explored and refined ideas by engaging in a collaborative and brainstorming sessions with client stakeholders and prospective users.

The project stages were divided between UX Research, Visual and Interaction Design.




Travelers: Search Flights

Search by route, date and time with flexible departure dates up to 5 days to improve search results in empty leg availability.

Travelers: Compare Flights

Compare on the basis of different empty leg jets, aircraft size, time in-air and real price quotes.

Travelers: Book flight

Book the flight which also saves money for the same luxury experience of a regular booking private jet.

Brokers/Operators Flow

Easy access for Operators & Brokers to sign up and upload their empty leg flights.


Solutions created through this project were driven with design thinking methodology and customer centric approach. After the UX Research, Visual and Interface Design, the concept and designs were successfully handed off to the development team for implementation. The iterative approach was helpful to deliver the solutions within the timeline.