OutSystems

Building a Scalable Webflow Future for a Global Software Innovator

Discovery, COMPONENT AUDIT, WEBFLOW PROTOTYPING
Platform

Web

Industry

Technology

Overview

OutSystems is a global leader in high-performance low-code development. It helps organizations build, deploy, and manage enterprise-grade applications through visual development tools and AI-powered automation. As the company refreshed its brand messaging and placed greater emphasis on North American growth, it needed a web ecosystem that could support faster marketing execution, clearer messaging, localization, and greater scalability.

OutSystems partnered with Perpetual to modernize its fragmented web ecosystem through a large-scale migration from Sitecore to Webflow Enterprise. The project included approximately 3,500 pages, multi-language support, a significant data migration effort, and multiple third-party integrations across the marketing, analytics, sales, personalization, careers, and event ecosystem.

OutSystems webpage screenshot with headline 'Harness AI to build what you need with OutSystems,' mentioning HEINEKEN scaling app development, Bosch building Industry 5.0 applications, and Zurich doubling monthly policy sales, accompanied by images representing each company and platform navigation options visible.
Outcome

The project gave OutSystems a more scalable Webflow foundation for managing and evolving its global marketing website. By auditing the existing site at the component level and consolidating repeated patterns into reusable building blocks, the work helped simplify a complex web ecosystem and create a more efficient model for future page creation.

Beyond the component strategy, the migration required translating a large Sitecore content ecosystem into Webflow Enterprise, supporting approximately 3,500 pages, multi-language content, and a significant data migration effort. The implementation also accounted for multiple integrations across OutSystems’ broader digital stack, including marketing automation, analytics, lead capture, sales engagement, personalization, careers, events, chat, video, and ABM workflows.

The result was a more flexible, component-based website experience designed to support faster updates, stronger brand consistency, improved marketing autonomy, localization, and a more scalable path for future growth.

Approach

We focused on simplifying, standardizing, and migrating the existing Sitecore web ecosystem onto a more scalable Webflow Enterprise foundation.

We began by expanding the website inventory and auditing the site at the component level to identify patterns repeated across pages. Similar elements, such as accordions, tables, testimonials, and recurring content sections, were grouped and consolidated into a clearer set of reusable components.

From there, we validated the component strategy through an initial Webflow proof of concept, preserving the existing design direction while adapting it to a more flexible system.

Given the scale of the migration, including approximately 3,500 pages, multi-language requirements, significant data migration, and multiple integrations, Webflow Enterprise provided the right foundation for managing complexity while giving the marketing team a more flexible platform to work from.

Once the model was proven, we applied the same component-based approach across the broader site migration, translating the Sitecore ecosystem into Webflow Enterprise while supporting the content, localization, integration, and scalability needs of a global software company.

Content Architecture
Mapping a fragmented web ecosystem

OutSystems’ web ecosystem was split across multiple platforms, making it harder to manage content, update messaging, support localization, and move quickly as brand priorities evolved. The evaluation clarified the existing site structure by building on the page inventory and mapping how key pages, sections, and components were organized across the experience.

A promotional webpage highlighting OutSystems' AI-powered low-code platform, with sections about AI application and agent delivery, specialized AI solutions to grow revenue, digital financial services, and the Agent Workbench for creating custom AI agents, set on a blue background with text boxes, call-to-action buttons, and a stylized blue robot icon.
Component Strategy

Turning repeated patterns into reusable building blocks

The component audit identified recurring elements across the OutSystems website, including accordions, tables, testimonials, and repeated content sections. By grouping similar patterns into a more streamlined set of reusable components, the work reduced complexity and created a stronger foundation for the full Webflow Enterprise migration.

HIMSS - Site Speed
Webflow Enterprise Migration
Moving from Sitecore to Webflow at scale

After validating the approach through an initial proof of concept, the strategy was extended across the broader Sitecore-to-Webflow Enterprise migration. The implementation translated a large, multi-language website into a more flexible platform foundation, giving OutSystems a more scalable way to manage pages, preserve consistency, and support ongoing marketing needs.

Sitecore logo with a red circle and black text pointing with a right arrow to the Webflow logo with a stylized blue W and black text.
Data and Integration Architecture
Connecting a complex digital ecosystem

The migration involved more than moving pages from one CMS to another. It required a significant data migration effort and coordination across multiple integrations that supported OutSystems’ marketing, analytics, sales, personalization, careers, events, chat, video, and ABM workflows. This helped ensure the new Webflow Enterprise platform could operate within the company’s broader digital ecosystem.

Three mobile screen mockups on blue background showing OutSystems platform features: left screen promotes delivering performant external apps with buttons for 'Schedule demo' and 'Start free'; center screen titled 'Top Picks' highlights articles on OutSystems AI evolution and agentic systems with author info and demo buttons; right screen details creating custom AI agents to streamline operations, with checklist benefits and demo buttons.
Impact
Enabling enterprise-scale web transformation

The project helped OutSystems move from a fragmented Sitecore ecosystem to a more flexible, component-based Webflow platform. By migrating approximately 3,500 pages, supporting multi-language content, consolidating repeated patterns, and accounting for multiple integrations, the work created a stronger foundation for marketing agility and long-term scalability.

The final implementation gave OutSystems a more efficient way to manage content, maintain brand consistency, support localization, and connect its website to the broader marketing and sales technology stack. With a reusable component system, cleaner content model, enterprise migration strategy, and Webflow foundation in place, the OutSystems team is better equipped to respond to evolving messaging needs, improve workflow efficiency, and support continued growth.

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