Web
Tech, AI
The Real Feel is a new crowdsourced survey app that allows people to respond to simple quizzes to get a pulse on their local community, covering topics such as local transit, election opinions, sports team performance, and more. By offering a fun and engaging polling platform utilizing AI, The Real Feel aims to understand community sentiments and enhance daily lives.
Perpetual worked closely with The Real Feel to design the initial prototype and user experience for the application. As a returning client, the founder of The Real Feel relied on our expertise to bring their vision to life. Following the successful design phase, The Real Feel is now working with Perpetual to take the designs into development.
Our collaboration with The Real Feel has resulted in a well-crafted and user-centric platform, poised to transform how communities share and understand their sentiments. We’ve set the stage for The Real Feel to become a leading platform in the polling and sentiment analysis space. We created a cohesive and engaging user journey. The Real Feel is now positioned to provide valuable insights and foster a deeper understanding of community feelings, helping organizations and individuals make more informed decisions.
The Perpetual team collaborated with The Real Feel through a multi-faceted approach. Our team conducted UX research, competitive analysis, and user persona development to create a robust foundation for the app.
We designed a user-friendly interface that captures and summarizes daily sentiments anonymously, providing visually real-time data with hyperlocal and demographic information.
By integrating with advanced data analytics and visualization tools, we ensured that the platform was not only engaging but also highly informative for users.
We designed a feature where users are posed 1-3 questions daily. Some questions include a sliding scale for overall mood, emotion selection, and space for notes explaining their responses. Others are simple yes, no, or "I don't know" responses. By encouraging users to come back to The Real Feel daily, this feature enables the efficient and engaging collection of polling information.
The platform includes a detailed map that shows the breakdown of answers from a hyperlocal view. With The Real Feel heatmap, we can see how communities are feeling at a larger look. This visual representation helps users easily understand the distribution of sentiments and opinions across different regions and demographics, making the data more accessible and insightful.
The collaboration between Perpetual and The Real Feel has laid a strong foundation for the platform's future success. With V1 of the app nearly complete, the design and user experience are primed to offer a real-time, engaging polling platform.
Our efforts have ensured that The Real Feel is well-positioned to provide accurate and comprehensive insights into community sentiments, helping organizations make better-informed decisions.
As we prepare to push the platform live, we anticipate that The Real Feel will set a new standard in the industry, offering both a modernized B2B polling platform and a consumer social intelligence tool.
