Taking an agile and iterative approach, we redesigned the user experience, keeping it consistent with SUNY branding. By creating user personas and understanding different user journeys, we crafted the pages using our extensive research to provide the most intuitive experience possible.
We conducted stakeholder interviews across several SUNY campuses to fine-tune our marketing and content strategies. A comprehensive competitor analysis allowed us to revitalize the copy of the microcredential descriptions. By streamlining the filter categories and improving the information architecture of the directory and content brief pages, users would be able to find the right microcredentials and information needed to take the next step in their careers.