Solara is a home insurance brand focused on bringing clarity to complex insurance markets through dependable coverage, knowledgeable guidance, and smart digital tools. Designed to support agents and homeowners, Solara combines insurance expertise with modern technology to make finding coverage feel simpler, faster, and more transparent.
Solara partnered with Perpetual to implement a new website that could clearly communicate its value proposition, product offerings, agent resources, financial stability, and customer support experience. The goal was to create a responsive Webflow website that would improve the user experience, simplify content management, and provide a scalable foundation for future growth.
The project delivered a scaleable, user-friendly Webflow website for Solara, designed to improve navigation, streamline content management, and strengthen the digital experience for customers, policyholders, and agents. The site included responsive page templates, reusable global components, CMS-powered content areas, search functionality, SEO configuration, analytics setup, and launch support.
The new website also positioned Solara for growth by giving the team a flexible digital foundation that can evolve with the brand, support future content needs, and make it easier for users to access coverage information, claims support, agent resources, FAQs, blogs, and brochures.
This marks our sixth website delivered by Perpetual over the past four years. Every project has been completed with professionalism, collaboration, and a level of execution that makes even the most complex launches feel seamless.
For Solara, we focused on translating the provided website designs into a responsive Webflow experience that would be easy to manage, scale, and maintain after launch.
We began by establishing a strong foundation in Webflow, using Relume and a structured style guide to ensure consistency across pages and components. From there, we built the site around Solara’s core audiences: prospective customers, policyholders, and agents, making essential information such as products, claims, resources, and agent support easier to find.
We also configured CMS-powered areas for recurring content, including blogs, FAQs, brochures, and resources. As the site approached launch, we supported testing, SEO setup, analytics, training, and deployment, creating a final experience that was ready for users and built for the Solara team to manage, measure, and grow over time.
The Relume Library helped accelerate Webflow development by providing a flexible foundation of pre-built components. This streamlined the build process while maintaining consistency across pages, sections, and responsive layouts.
A structured style guide helped preserve the visual direction of the provided designs while creating a scalable foundation for future updates. This ensured that new pages and sections could maintain brand consistency as the website continues to grow.
A connected search experience helped users quickly surface relevant content across products, claims, FAQs, blogs, and brochures. This created a clearer path to key information while supporting a more intuitive and useful website experience.
The new Solara website strengthened the brand’s digital presence by delivering a more modern, organized, and user-friendly experience for agents, policyholders, and prospective customers. Clearer navigation and search functionality made it easier for users to find key information, from product offerings and claims support to FAQs, blogs, and brochures.
The Webflow implementation also provided a stronger foundation for ongoing content management, keeping the site flexible, scalable, and easier to maintain as Solara continues to scale up.
