Golden State Grains Case Study

Digital Platform for California
State Wheat Commission
Website homepage for Golden State Grains with a background image of a green grain field and forest in the distance, featuring text about building a grain community and a button labeled Join Our Network.

Client Overview

Funded by California Wheat Commission (CWC), Golden State Grains is a platform which provides marketing and educational tools and resources in support of high quality grain growing and handling for farmers to distribute some of their grains to local businesses.

Website interface showing sections about grain crops, a list of crop varieties like Cal Rojo and Buck Pronto, farm directories with names and contact numbers, latest news articles, and a menu offering options to find grain crops, farmers, seed suppliers, millers, maltsters, and recipes.

Project Goal

Building Golden State Grains’ website for California Wheat Commission on Webflow. This includes an all-in-one solution to creating a marketplace for California grown grain. The main purpose was to create a web tool as a support system for farmers and collaborators to build a broad and more inclusive community.

Services Provided

Research and Information Architecture
Branding and Style guide creation
Mobile and Web UI/UX Design
Website built using Webflow

Approach

Design
We started the project with visual design and branding as a part of the design process. The next stage included different phases like discovery, Style Guide creation and Responsive User Experience and Interface Design.

Webflow Development
After completing the design process, we completed the deployment process with the help of Webflow which is a website building and hosting software.

Tools

Adobe CC Logo
Adobe Illustrator
Miro Logo
Miro
Figma Logo
Figma
Google Sheets Logo
Google Sheets
Webflow Logo
Webflow

Solution

Branding

Golden State Grains branding guide showing typographic styles with Karla Bold and Karla Regular fonts, various headline and body text sizes, logo variations, icons representing farmers, grain crops, seed suppliers, maltsters, and millers in green and orange colors, and a color palette of black, dark green, green, orange, and off-white.
Three variations of the Golden State Grains logo, each on a different background color: dark green, bright green, and orange, featuring a stylized wheat stalk and field icon with the text 'GOLDEN STATE GRAINS' to the right.

California Grains Detail Page

Golden State Grains webpage section about Red Wheat showing an image of a red wheat spike, grains, and cross-sections on a black background. Text describes red wheat as versatile with 8 to 17 percent protein, used for various breads and products, with details on ploidy as hexaploid (6x), species Triticum aestivum ssp. aestivum, and common names bread wheat and common wheat. Navigation menu and crop varieties Buck Pronto, Cal Rojo, and Central Red are partially visible below.

Directory

Golden State Grains website page titled Farmers with a background image of wheat field and two blurred people. Text invites grain growers in California to join the network. Below is a Browse Farmers by Crop section featuring filter buttons and four farmers listed: Ancient Agro with wheat stalk image, Capay Mills with two people smiling, Carlisle Farms with golden wheat, and Cavedale Trust with a man and child in a field.

Business Profile

Golden State Grains webpage showing Farmers Grain Elevator with a photo of wheat field under a blue sky, crop tags for barley, corn, oats, rye, sorghum, wheat, and triticale, a description of high-level seed cleaning services, and contact info including phone number, email, and website, plus a section titled Crop Varieties Seeds Sold.

Recipes

Webpage from Golden State Grains titled 'Recipes by Grain Crop' showing three images of whole wheat conchas: a tray of conchas with cracked tops, a hand holding a plain bun, and several donuts with powdered and cinnamon toppings.

Results

With the insights received from the California Wheat Commission, we led several collaborative sessions to implement the platform. This platform provides knowledge and additional resources to people and businesses wanting to learn about wheat and other grains grown the California State.

As a result of our exercises, Golden State Grains was successfully able to release their website within 2 months. This platform allowed Golden State Grains to connect and grow 50+ Wheat Businesses in the State of California.