Mursion Case Study

Website Development for
VR Company

Client Overview

Mursion provides customized virtual reality environment simulated for essential skills in the workplace where professionals get to master the complex interpersonal skills necessary to be effective in high-stakes professions. Simulations are designed for today's workforce, staging interactions between learners and avatars.

Project Goal

Implement brand new design while optimizing the site and help with website development and UX assistance. Some of the other key goals also include:

Enhance first impressions, engagement and conversions on their website

Improve page speed, address usability issues and SEO enhancements

Reinforce the brand elements and surface key aspects of their product offering

Convey improvement of emotional intelligence to the target audience

Website Accessibility

Services Provided

UX Logo
User Experience and Interface Assistance
Visual Designs with new brand guidelines
Website development with overall codebase
Product logo
SEO Optimization and planning

Approach

Analyze
Learning about target audience, working through UX guidelines and Running UX Audit findings and heuristic card sort to propose recommendations.

Stabilize
Checking the security and infrastructure of the website.

Re-design
Re-designing entire website while reviewing the content to address the goals and usability issues encountered.

Optimize

  • SEO: Processing list of issues provided by Mursion team

  • Assist with creating less critical pending tickets

  • Page speed

Tools

WordPress
Miro
Figma
HTML
JavaScript
CSS

Solution

Homepage

Team Page

Services

Providers & Partnerships Page

Press Page

Results

We stabilized the website with security issues and bugs, on a new robust infrastructure. The new design resulted in:

Improved visibility of company’s offerings for clarity
Increased site engagement and conversion rates
Seamless Content management system for Marketing Team
Integration of Careers Page with Greenhouse software

Perpetual has delivered a fast product with great design. The team uses modern communication tools to keep the flow of collaboration efficient, and they're able to work in sync with the client team. So far, their work has been commendable.

CMO

Mursion