teach for
india

TEACH FOR INDIA IS PART OF THE GLOBAL TEACH FOR ALL MOVEMENT. THEIR VISION IS TO RECRUIT QUALIFIED COLLEGE GRADUATES AND PROFESSIONALS TO SERVE AS FULL-TIME TEACHERS IN LOW-INCOME SCHOOLS.
Project Goal
Teach for India's goal was to build Firki, an open source online training portal to achieve their vision of training India's 10 million Pre-B-Ed Teachers.
They approached us to
achieve the following objectives:
Provide teachers with tools to ensure students are achieving their educational goals
Help teachers to lead effectively and collaborate within the school community
Provide teachers
with strategies for
organizing teaching
plans
Services Provided 
General
Open edX Learning
Platform Installation
Advanced Software
Customization
Hosting
UI/UX Design
Project Management
Technical
Python Software
Development
Front-end Development
(HTML/CSS/JS)
Development Operations
Software Architecture
Technical Support
Instructional 
Design
Instructional and Course Design

Instructional Training
Teach for India
told us they
needed a
platform that would…
Engage their Users.
Develop a compelling landing page
​for the target demographic

Simplify Course-discovery.
Make it easy to search for courses
​and specific course content.

Redesign the experience of learning.
Create a User Interface that
aligns the client's needs
with the technology that EdX
offers
​
Keep existing users.
Migrate users from Firki's previous platform to the new platform.
​Approach
​We worked closely with our clients at Teach For India and
brainstormed solutions in iterative sprints to ensure
we meet their goals.   ​
1. Iterative Process
Frequent and open communication in the form of standup meetings, weekly updates, a shared project plan and user story tracker ensured the product was evolving per the client’s expectations.
2. End-to-End Solution
We provided a turn-key solution across Visual Design, Software Development and Platform Hosting. This simplified the workflow and eliminated dependencies, driving accuracy and efficiency.   ​
3. Multiple Design Options 
Often, there is not a single right answer to a problem. To address this, we created alternative design mockups to convey various final product directions, from which our client could select their preferred option.
4. Best Practice for User Migration
Seamless data migration and user engagement metrics were key principles we followed during the user migration process. We created a solution to invite previous platform users to the new platform and re-engaged with inactive users by informing them about the transition.
Migration Flow Conceptual Map
And finally after
8 Sprints and
60 Deliverables..


​User Engagement

Included multiple
Call-to-Action
buttons throughout
the site based on clients’
feedback


Presented a clearer articulation of value proposition.

​Introduced a more concise copy to resolve information overload.
Simplified Course
Discovery
​





​
Included filters based on
Focus Area and Course
Languages to make course
discovery more efficient
and simple
Learning
Made Easy
Multimedia
course
content
to increase
​engagement 
Firki Course Search
​
An interface that
makes it easier to manage
​course information and
course content
Retained
Existing Users
Firki Reset Flow
Results
Increased Understanding
of offering and signup 
for new users
Increased Efficiency of 
​course creation
Retained interested 
and engaged users from the previous platform to the new platform
Higher engagement
through video and
other multimedia
course content 
Better discoverability of content through the new Course
Discovery
page
Platform is running for over one year without the need for significant changes or maintenance